Mark first became obsessed with all things digital whilst studying sound engineering in London in the mid-eighties. Digital music was largely a new concept although the recording studios were quick to see the potential and Mark went on to work for Eastlake Audio, working on state of the art studio builds including Olympic Studios in Barns and the famous Abbey Road. Mark was sort out by many digital audio companies for his insight and experience in this emerging field and in 1992 took up the position with Denon Professional to market their new Twin DJ CD player. Mark quickly established the product as the industry leader and whilst gaining Charted Institute of Marketing qualifications developed a hugely successful marketing and distribution network catapulting Denon to the forefront of DJ digital products. Whilst still at Denon Mark became involved with the development a twin CD Jukebox and collaboration with Rolec Music saw the first fully digital music player to be granted a full PPL commercial licence in the UK. Mark moved to Role Music as Head of Sales & Marketing and later, General Manager and continued to build the digital products portfolio, branching out into music video and digital imaging content. Rolec Music was bought by a PLC in 2004 and saw Mark take up the position of Sales Director at Imagesound, one of the largest providers of commercial digital content in the UK. By 2006 Mark, by now a keen digital filmmaker, was looking for ways to use video to help sell products but was frustrated by the lack of distribution opportunities. Then in mid-2006, a little-known video sharing site called YouTube announced that more than 65,000 new videos were being uploaded every day. Mark saw the future of marketing and quit his job the same month. As a video marketing consultant, he went on to write and produce sales and training videos for many international brands.
Bracken Media was formed in 2011. Frustrated by the lack of genuine help and knowledge he set out to provide a no-nonsense approach to writing, producing and promoting marketing videos with the aim of helping anyone, no matter their size or budget to get online and promote themselves through the use of video. In 2013 Mark joined a pilot digital marketing academy developed by Google and began working alongside some of the industries top marketing professionals. He graduated in 2014 and was voted by the rest of the cohort as one of the most influential people at the academy.